A technical writer—or a good one at least—must be organized, precise, concise, smart, and pay great attention to detail. I tried to put the same qualities into this business card design. I wanted it to read modern and yet still pay tribute to the written word. Because of this, a text-only design was definitely the way to go. The font (Trade Gothic) gives off a technical vibe, while the bright pop of cyan reads both cool and friendly at the same time.
The end-product is a well-organized, concise card design that is sure to leave a good impression on a future business contact.
You may be wondering, "In this day and age, are business cards even relevant?" My answer is a solid, "YES." True, social media is everywhere and has expanded our networks exponentially. But most jobs are still won by personal contact. Think about it, wouldn't you be much more likely to hire someone you just had a great face-to-face conversation with rather than someone you simply "met" on facebook? And rather than fumbling about for a pen and a scrap of paper, or exchanging digits right into a phone, the business card is an instant, visual reminder of the person and their style.
What do you think, are business cards worth the trouble or a dying art?
2 comments:
An update on how the cards have been received: I get countless positive comments on the design (of course because Erin did them). They made a great impression during an interview which resulted in me being hired and another offer of part time contract work. I don't go anywhere without them!
I'm so glad they've been a success!
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